There are many factors that determine what and how consumers make purchases. Many retailers consider this to be the art of persuasion. From the countless things that influence consumers to buy, decisions are mostly decided by visual cues, the strongest and most persuasive being color. Here is an infographic about the statistics of colors and […] Continue reading
Ever feel like you must give your users many options on your website to choose from? Or maybe you want to collect more info than necessary on your online forms? Well, learn how reducing the number of options can increase your conversion rates and eventually your sales! In this case, more is not better! in […] Continue reading
Have a new website and want to make sure you got all the right factors in place for your search engine ranks? Rand Fishkin, the founder of Moz.com, has given a detailed SEO checklist for new search engine friendly websites in his Whiteboard Friday video. It’s all the same stuff we preach, but we couldn’t have […] Continue reading
To state “SEO has evolved a whole lot” would be the understatement of the century. Just examine how Google’s Panda and Penguin algorithm updates have alarmed SEO professionals from around the world. Marketing experts, as well as SEO and web design companies throughout the world, ended their manipulative organic search campaigns, and instead started focusing […] Continue reading
Intro Pinterest beat YouTube, Reddit, Tagged, Google+, LinkedIn, Yelp, and Myspace combined for referral traffic and according to Hitwise, it is also one of the top ten social sites this year. According to AppData, on an average, the Pinterest Facebook app has more than 3 million users on a daily basis. Brief History Pinterest was […] Continue reading
Referral and directory companies like Angie’s List, HomeAdvisor and Yelp have all tried over the past decade to break into the fragmented market made up of small local businesses. A market that is made up of mostly plumbers, movers, professional trainers, caterers, and photographers…but so far success has been limited, that is until now! The […] Continue reading
