Search Engine Optimized Web Design & Development
Need a website that looks fantastic while simultaneously being super optimized for the search results and conversions? We’re one of the only few web design companies that incorporate the highest class of on-page optimization, making sure that each of Google’s on page ranking factors are built in for the best results possible. When your on-page ranking factors are enough, it becomes easier and faster to rank for keywords when doing monthly SEO. Today, web design companies focus mainly on visual appeal without having a clue what search engines look for when it comes to optimizing your web pages.
Search engines do not know how your site visually looks like, so they scan web code to determine the appearance and structure of your site. That’s why they scan your website code, examine your site’s usability and user friendliness to help them determine just how optimized is your site in case they do decide to place you in their search results. Google for example started implementing page load times as an important ranking factor in 2011. In 2015, they favored smartphone and tablet friendly sites (responsive design). In fact, all the main search engines including Bing and Yahoo are heavily focusing on usability and user-friendly web pages when it comes to rankings site
If you have an existing site already, you can go test your site in Google’s page speed analyzer. If your site scored anything less than 95 in both the mobile and desktop test, than you obviously need improvements. In our development process, we adopt SEO and web design best practices to go hand in hand and ultimately get you to score 100 in Google’s page speed test. We call this process “SEO Web Design” in the simplest sense.
What is SEO Web Design?
Just like as it sounds, SEO web design is the combination or integration between SEO and web design, where the on-page ranking factors are considered and implemented within and through-out the design process. It goes beyond your usual website development because it focuses on maintaining the visual appearances while simultaneously making sure that all major key components of on-page optimization are present.
Most people assume that on page optimization is all about relevant content when in fact, it actually has a lot more to do with complex code and technically advanced practices than it does with relevant content.
In order to set the stage for easier and faster search engine rankings, your site needs certain on-page fundamentals.
Here are a few key factors of SEO Website Design:
- Clean, prioritized website code that renders quickly
- Usability, accessibility and user friendliness of design on all platforms
- Cross browser comparability
- Responsive design; compatibility with smart phones & tablets
- Website Performance; page load times
- Optimized content including images and videos
If you have an existing website and you wish to revamp it or if your looking to get a new custom built site, contact us today.